Bsolve Dental
Corporate and product range branding
The story
Bsolve Dental are the creators of oral dissolvable strips which have a range of applications including teeth whitening, breath freshening, ulcer treatment, melatonin and caffeine to name a few. Being a business to business organisation, the task was to rebrand the company and create a product brand so they could showcase what they do to potential customers.
I created the ‘Be’ product range, meaning strong brand unity whilst allowing for benefit driven product titles: Be brighter teeth whitening strips, Be alert caffeine strips, Be rested melatonin strips.
Bsolve Dental focus primarily on the dissolvable teeth whitening strip market. The company and product brand were created with this in mind, allowing for the Be brighter range to expand into product variations.
In addition to this key messaging, digital assets, brand guidelines, stationery and an animated company presentation were created.
