Something Greater
Branding for an Executive Coach
The story
This was an all encompassing branding project for Executive Coach, Susannah Gerner. It involved everything from the name generation and identity to visual approach and creation of key messaging. Plus the full roll-out across the website, social media campaign assets, digital stationery and presentation material.
The brand needed to be approachable and reflect the holistic nature of Susannah’s coaching. This is not just about helping to solve problems, it’s about helping executives transform into better versions of themselves. Additionally, everyone’s journey is unique. So I created a suite of ‘transformers’ and dual messaging that communicates how Something Greater can help.
Some mockups by Freepik and mockupfree.com