Greencore
Purpose and rebrand
The story
Greencore are a leading producer of convenience food. What started as the development and articulation of their purpose soon turned into a complete rebrand. The result was a new brand proposition that their people could get behind, understand the importance of their role and appreciate that they are making a difference.
The purpose itself was carefully developed to reflect what they do on a daily basis but also communicate to all stakeholders that they have a positive impact far beyond making food. Then it was a case of bringing it to life through playful and engaging messaging.
The project included all aspects of their external and internal brand identities resulting in fully comprehensive guidelines covering everything from tone of voice, signage, photography, digital and print based communications.
