Victoria Primary School
Rebrand
The story
Victoria Primary is Edinburgh’s oldest working primary school. It was established in 1844 in Newhaven, on Edinburgh’s northern coast. The original Victorian school building was no longer fit for purpose. So it was time for a fresh new home and a fresh new brand to match.
Heritage and location are key. So this was a sympathetic rebrand that modernised all elements of the old school badge into an iconic identity…suitable for a school located on a harbour.
As part of the rebrand, a new positioning statement was created, plus messaging for their P7 (Primary 7) school leavers, way finding signage and graphic assets.